The color(s) red, black, white is/are claimed as a feature of the mark.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "PAI XIANG CHUN ZHA JIANG"
The mark consists of the words "BULL HEAD" in red below a red circle with a white interior enclosing 5 solid overlapping red circles containing three Chinese Characters in white, two Chinese Characters appear to the right in red with a black and white border, and below this are two larger Chinese Characters in black.
The non-Latin characters in the mark transliterate to "niu tou pai xiang chun zha jiang" and this means "Bull Head brand Chinese toon frying sauce" in English.