36 Insurance services, namely information services, lead collection and matching services, consulting services, and intermediary services regarding insurance policies, coverages, and rates, provided to consumers, insured parties, insurance agents, insurance brokers, and insurance companies; insurance agency and brokerage services; providing assistance in making, filing, assessing, appraising, adjusting, processing, administering, and collecting insurance claims; providing information and assistance to insured persons to help select and purchase appropriate insurance policies and keep their insurance policies current and updated