9 Computer application software for mobile phones, namely, software for use in the fields of advertising, communication, telecommunications, and for file management, namely, software for use in (i) promoting, recommending, and downloading of third-party applications and software, (ii) analyzing consumer profiles and behaviors, consumer device metadata, the effectiveness of mobile marketing, and the management, tracking, and optimization of the performance of advertisements, user downloads, and application usage, and (iii) providing information and news in the field of mobile devices, mobile technologies, mobile applications, mobile business, and mobile culture; Computer application software for mobile phones, portable media players, handheld computers, smartphones, and computers, namely, software for use in (i) promoting, recommending, and downloading of third-party applications and software, (ii) analyzing consumer profiles and behaviors, consumer device metadata, the effectiveness of mobile marketing, and the management, tracking, and optimization of the performance of advertisements, user downloads, and application usage, and (iii) providing information and news in the field of mobile devices, mobile technologies, mobile applications, mobile business, and mobile culture; Computer software development tools; Computer software for computer system and application development, deployment and management; Computer software for use in advertising, communication, telecommunications, and file management for the purpose of (i) promoting, recommending, and downloading of third-party applications and software, (ii) analyzing consumer profiles and behaviors, consumer device metadata, the effectiveness of mobile marketing, and the management, tracking, and optimization of the performance of advertisements, user downloads, and application usage, and (iii) providing information and news in the field of mobile devices, mobile technologies, mobile applications, mobile business, and mobile culture; Computer software, namely, software development tools for the creation of mobile internet applications and client interfaces; Downloadable computer software for use in the fields of advertising, communication, telecommunications, and for file management, namely, software for use in (i) promoting, recommending, and downloading of third-party applications and software, (ii) analyzing consumer profiles and behaviors, consumer device metadata, the effectiveness of mobile marketing, and the management, tracking, and optimization of the performance of advertisements, user downloads, and application usage, and (iii) providing information and news in the field of mobile devices, mobile technologies, mobile applications, mobile business, and mobile culture; Downloadable software for use in the fields of advertising, communication, telecommunications, and for file management, namely, software for use in (i) promoting, recommending, and downloading of third-party applications and software, (ii) analyzing consumer profiles and behaviors, consumer device metadata, the effectiveness of mobile marketing, and the management, tracking, and optimization of the performance of advertisements, user downloads, and application usage, and (iii) providing information and news in the field of mobile devices, mobile technologies, mobile applications, mobile business, and mobile culture; Downloadable software in the nature of a mobile application for use in the fields of advertising, communication, telecommunications, and for file management, namely, software for use in (i) promoting, recommending, and downloading of third-party applications and software, (ii) analyzing consumer profiles and behaviors, consumer device metadata, the effectiveness of mobile marketing, and the management, tracking, and optimization of the performance of advertisements, user downloads, and application usage, and (iii) providing information and news in the field of mobile devices, mobile technologies, mobile applications, mobile business, and mobile culture