16 Printed matter, namely, calendars, greeting cards, catalogues in the fields of cooking and hospitality, informational flyers in the fields of cooking and hospitality; printed menus; napkins and coasters of paper; postcards; writing pads; note pads; paperweights; writing instruments; posters; printed instructional and teaching materials in the field of cooking and hospitality and excluding instructional or teaching apparatus; paper publications, namely, books in the field of cooking and hospitality; leaflets about cooking and hospitality, and cook books, magazines in the field of cooking and hospitality, none of the aforementioned goods in this class being photographic goods or photography related goods or goods relating to optical apparatus, instruments and equipment or goods relating to photographic apparatus, instruments and equipment or goods relating to moving images, films, the production of films and apparatus, instruments or equipment for use in the production of moving images and films including but not limited to camcorders, video cameras, video recorders, motion picture cameras, TV cameras and digital cameras having video recording capabilities, or being goods in this class used in relation to the provision of photographic services or photography related services or services relating to optical apparatus, instruments and equipment or services relating to photographic apparatus, instruments and equipment or services relating to moving images, films, the production of films and apparatus, instruments or equipment for use in the production of moving images and films including but not limited to camcorders, video cameras, video recorders, motion picture cameras, TV cameras and digital cameras having video recording capabilities