16 Printed advertising and promotional matter, namely, printed visuals in the nature of information graphics and promotional materials; printed advertising and promotional matter, namely, promotional leaflets, pamphlets, booklets, books, brochures, fold-outs, flyers, magazines, journals, newsletters, cardboard boxes, note pads, desk pads, bookmarks, calendars, address and appointment books, daily planners, stickers, posters, trading cards, postcards, coasters, all sold to others to advertise and promote the goods and services of others; advertising posters