The color(s) white, blue, and orange is/are claimed as a feature of the mark.
"CLUB CARD"
The mark consists of a configuration of a credit card. The card is outlined in dotted lines, to indicate that the outline of the card is not part of the mark and serves only to show the position or placement of the mark. The bulk of the card is white. The stylized words "My WAYS TO SAVE CLUB CARD" are superimposed on a blue stylized representation of a basket of fruit, a carton and a bottle of milk, a gas pump, towels, bottles of oil and vinegar, a tote bag, cans of food, and a sack and box of grain and spaghetti. The words "MY" and "CLUB CARD" appear in blue, and the words "WAYS TO SAVE" appear in orange. The letter "V" in "SAVE" is composed of a stylized downward-facing letter "D" outlined in blue, with a blue chevron and an orange chevron above it. The wording "WWW.DAHLSFOODS.COM/CLUBCARD" appears in white against an orange strip at the bottom of the card.
MY WAYS TO SAVE CLUB CARD DAHLS FOODS/CLUB CARD