The color(s) black, yellow, red, light blue, medium blue, dark blue, white, light tan, dark tan is/are claimed as a feature of the mark.
The mark consists of the word "beach" in lower case black letters with an image of an "umbrella" with a black and white umbrella pole with a umbrella canopy of yellow panel, followed by a red panel, followed by a yellow panel to finish the beach umbrella image, followed by a lower case letter "e" in black color with the word "beachie" over a wave crest starting from left to right in light blue, to dark blue, to white, to tan color finishing under the letter "e".
BEACHIE