The color(s) gray, white, pumpkin orange, and teal is/are claimed as a feature of the mark.
The mark consists of the outline of eleven persons (three filled in fully in pumpkin orange; eight filled in fully in white outlined in gray), to the left of text written as a single word, in upper- and lower-case, "IncentiveTargeting", with "Incentive" having an initial capital letter, colored in pumpkin orange, and "Targeting" with an initial capital letter, colored in teal.
INCENTIVE TARGETING