Color is not claimed as a feature of the mark.
The mark consists of the word "GOOD" the number "4" followed by the letter "U", in the word "GOOD" the two "O"'s have eyes in the middle with a smile under the two "O"'s, the number "4" is slightly lower than the rest of the letters, the "G", "D" and "U" are capitalized letters and the two "O"'s are lower case.
GOOD FOUR YOU; GOOD FOR YOU