The mark consists of a rectangle form with approximately the top one third being a red rectangle with the bottom edge of the rectangle being curved like waves. In the middle of the red rectangle is the text "DASIDA" in white font with red-brown shading. Below this wording are Korean characters which transliterate to "SOGOGI DASIDA", which translates to "BEEF DASIDA". The characters for the word "SOGOGI" are in black font with red-brown shading, and the characters for the word "DASIDA" are in white font with red-brown shading. There is a red-brown line which traces the inside of the left, bottom, and right borders of the red rectangle. Below the red rectangle are two vertical rectangles. The leftmost vertical rectangle has a curved top edge. This left-most vertical rectangle contains an image of three red beef cutlets with white marbling and black shading between them in front of a beige background and on top of a light brown surface. The cutlets are surrounded clockwise beginning at the top left by dark green and light green leaf lettuce, dark brown and light brown mushrooms, light green herbs, a light brown mushroom flying in the air directly above the beef cutlets, a green kale head with brown veins and center and a light green and dark green kale head on the top right of the cutlets, light green herbs behind the kale, a light brown garlic head flying in the air in the upper right corner of the rectangle, a brown onion with a green split and green roots in the bottom right corner and in front of the beef cutlets, a light and dark brown garlic behind the onion, green scallions below the onion, a dark brown and light brown mushroom below the beef cutlets, green broccoli with black shading in the bottom left corner of the rectangle, a light green and dark green cabbage head to the right of the broccoli head, and a white and purple turnip having a green stem behind the cabbage. The right-most vertical rectangle is light brown. The bottom half of the right-most vertical rectangle contains a smaller dark brown horizontal rectangle. The left edge of the smaller rectangle has a border which is one-third black and two-thirds brown. There is a horizontal gray line in the middle of the small rectangle, and above the line is a small red square with a white outline of a bowl in it. To the right of the line and the square are a brown spoon and a brown set of chopsticks. Superimposed at the border of the red rectangle and the right-most vertical light brown rectangle is a circular design which has a yellow border and orange fill. Inside the orange fill is the design of a cow outlined in dark brown and which has a white and brown face, white and brown ears, white horns and tail, white and brown body, white eyes, dark brown pupils, and dark brown nostrils. Above and to the right of the cow in the circle is the wording "SINCE 1975" in dark brown font.
The color(s) red, black, white, beige, green, brown, red-brown, purple, orange, yellow and gray is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "SOGOGI DASIDA". "SOGOGI" means "BEEF" in English.
"DASIDA" has no meaning in a foreign language.
"SINCE 1975", THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "SOGOGI", AND THE PICTORIAL REPRESENTATION OF BEEF
Trademark: 85787297
