The color(s) yellow, purple, white, red, and green is/are claimed as a feature of the mark.
"ORGANIC"
The mark consists of the words NATURAL DIRECTIONS in white with a stylized drawing of a yellow sun to its right, and the word ORGANIC in white inside a red curved rectangle below. The red rectangle has a narrow green border which extends to divide the drawing in half with purple stripe background at the top and plain white background at the bottom.