35 Business services, namely, on-line trading services in which seller posts products to be auctioned and bidding is done via the Internet in the field of lighting apparatus; LED lights; lights bulbs; electric appliances; and heating apparatus for household and industrial use; Business services, namely, on-line auction services in the field of lighting apparatus; LED lights; lights bulbs; electric appliances; and heating apparatus for household and industrial use; Business services, namely, retail services through direct solicitation by distributors directed to end-uses, and on-line retail stores services in the field of lighting apparatus; LED lights; lights bulbs; electric appliances; and heating apparatus for household and industrial use; Business services, namely, comparison shopping services, and operating an on-line shopping site in the field of lighting apparatus; LED lights; lights bulbs; electric appliances; and heating apparatus for household and industrial use; retail store services featuring a wide variety of consumer goods of others; advertising and business management consultancy; advertising and commercial information services, via the Internet; promoting and marketing the goods and services of others by distributing advertising material, coupons, and discount offers via the Internet; Leasing of office lighting equipment