The mark consists of the stylised lettering "EETOYS MARKET LEADER PET LOVER" above two black Chinese characters, all inside a beige-outlined white bone-shape device. The letters "E", "E", "T", "O", "Y", "S" are in brown, blue, pink, yellow, purple and green respectively, and "MARKET LEADER PET LOVER" is in black underneath the "E"s and the "T". There appears a brown rectangle above the brown "E", and a brown rectangle-like shape to the right of the "S"; there also appears a yellow circle above and between the "O" and "Y".
The color(s) beige, white, brown, blue, pink, yellow, purple, green and black is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "Yi Te" and this has no meaning in a foreign language.
The wording "Yi Te" has no meaning in a foreign language.