The mark consists of a white rectangle with a light blue interior border and light blue interior rectangle with a white interior border. The word "BRAULIO" appears in white with black shadowing and is displayed on a red banner with white, black and gold highlighting and a light gold design with five points above the word "BRAULIO". Above the banner is the wording "PRODOTTO IN ITALIA". Below the banner is the word "BORMIO" in white on a brown rectangular background. Below this are the words "AMARO ALPINO" in black on a white ribbon design with gray shadowing. Below this is the word "VALTELLINA" in black. Below this is a scene depicting white and gray mountains, a farmhouse that is tan, brown and red, two individuals who are colored in brown and tan, and a road that is tan, a green field, and blue, white and red flowers with green leaves. Surrounding this scene is a light gold and dark gold swirling design. Winding around the gold swirling design are white ribbons with black wording in them reading "ESP ROMA 1888 1900 ESP NAZ GENOVA 1901 ESP MILANO 1906 PREMIATO CON MEDAGLIE MEDAGLIA D'ORO BRUXELLES 1906 PADOVA 1929 MEDAG D'ORO E MEDAG D'ARGENTO DEL MINISTERO". There is a white scroll design on the right side of the mark with black writing that reads "QUESTO LIQUORE DAL GUSTO PIACEVOLMENTE AMARO VIENE ESTRATTO DA PREZIONE ERBE AROMATICHE ALPINE BRAULIO STELVIO E' IL MONTE DA CUI PRENDE IL NOME QUESTA NOTA SPECIALITA' IL CUI GRADEVOLE SAPORE RIESCE ACCETTO ANCHE AI PALATI PIU' DELICATI" with a gray letter "B" behind the black wording. A white cross and red shield design appears in the lower left of the rectangle with a tan and brown crown design at the top of the shield.
The color(s) black, white, gray, pink, green, light blue, dark blue, red, yellow, light gold, dark gold, tan and brown is/are claimed as a feature of the mark.
The English translation of "AMARO ALPINO" in the mark is "ALPINE BITTER"; of "PRODOTTO IN ITALIA" is "MADE IN ITALY"; of "ESP ROMA" is "ROME EXPO"; of "ESP NAZ GENOVA" is "GENOA NATIONAL EXPO"; of "ESP MILANO" is "MILAN EXPO"; of "PREMIATO CON MEDAGLIE" is "AWARDED MEDALS"; of "MEDAGLIA D'ORO" is "GOLD MEDAL"; of "BRUXELLES" is "BRUSSELS"; of "PADOVA" is "PADUA"; of "MEDAG D'ORO E MEDAG D'ARGENTO DEL MINISTERO" is "MINISTRY'S GOLD AND SILVER MEDALS"; of "QUESTO LIQUORE DAL GUSTO PIACEVOLMENTE AMARO VIENE ESTRATTO DA PREZIONE ERBE AROMATICHE ALPINE BRAULIO STELVIO E' IL MONTE DA CUI PRENDE IL NOME QUESTA NOTA SPECIALITA' IL CUI GRADEVOLE SAPORE RIESCE ACCETTO ANCHE AI PALATI PIU' DELICATI" IS "THIS LIQUOR WITH A PLEASANTLY BITTER TASTE IS EXTRACTED FROM PRECIOUS AROMATIC ALPINE HERBS BRAULIO STELVIO IS THE MOUNTAIN FROM WHICH DERIVES ITS NAME THIS WELL-KNOWN SPECIALTY WHOSE PLEASANT TASTE IS ACCEPTED EVEN BY THE MOST DELICATE PALATES".
"PRODOTTO IN ITALIA," "BORMIO," "AMARO ALPINO," "VALTELLINA," "ESP ROMA 1888 1900," "ESP NAZ GENOVA 1901", "ESP MILANO 1906", "PREMIATO CON MEDAGLIE", "MEDAGLIA D'ORO", "BRUXELLES 1906", "PADOVA 1929", "MEDAG D'ORO E MEDAG D'ARGENTO DEL MINISTERO", AND "STELVIO"
Trademark: 85729391
