9 Computer software to enable the transmission and tracking of social media, video, advertisements, information of general interest, and other multimedia content via the Internet and other communications networks, and to suggest and recommend other content, activities, or information based on a user's activities; computer software to enable targeted entertainment, multimedia content, advertisements, contests, and information of general interest in response to a user's access to certain entertainment programs, websites, and multimedia content; software and software applications for embedding in televisions, set-top boxes, computers, tablets, mobile devices, watches, automobiles, and other consumer electronics devices to enable the transmission and tracking of social media, video, advertisements, information of general interest, and other multimedia content via the Internet and other communications networks, and to suggest and recommend other content, activities, or information based on a user's activities; software and software applications for embedding in televisions, set-top boxes, computers, tablets, mobile devices, watches, automobiles, and other consumer electronics devices to provide targeted entertainment, multimedia content, advertisements, contests, and information of general interest in response to a user's access to certain entertainment programs, websites, and multimedia content; downloadable software to enable the transmission and tracking of social media, video, advertisements, information of general interest, and other multimedia content via the Internet and other communications networks, and to suggest and recommend other content, activities, or information based on a user's activities; downloadable software to enable targeted entertainment, multimedia content, advertisements, contests, and information of general interest in response to a user's access to certain entertainment programs, websites, and multimedia content; downloadable software for embedding in televisions, set-top boxes, computers, tablets, mobile devices, watches, automobiles, and other consumer electronics devices to enable the transmission and tracking of social media, video, advertisements, information of general interest, and other multimedia content via the Internet and other communications networks, and to suggest and recommend other content, activities, or information based on a user's activities