The color(s) Black, white, orange, green is/are claimed as a feature of the mark.
"NOOGA", "CHATTANOOGA TENNESSEE" AND THE REPRESENTATION OF LOOKOUT MOUNTAIN
The mark consists of a shield in black, outlined in white, within a black border, at the bottom of which are the words "CHATTANOOGA TENNESSEE" in black, stylized lettering. The image of a vintage car in orange, black and white is superimposed on the shield in front of a representation of Lookout Mountain, a local landmark, in green. At the left front of the car is a black wheel in the form of a spinning dynamo on which is mounted a whitewall tire with the word "COKER" in black stylized lettering on it. A black license plate outlined in white on the front of the car reads "NOOGA" in stylized white lettering, and in the left rear wheel well of the car is a white caricature of a head on a black background. The word "DYNAMO" in white stylized lettering appears above the car, and the words "OF DIXIE" in white stylized lettering below the car.
DYNAMO OF DIXIE CHATTANOOGA COKER CHATTANOOGA TENNESSEE
Trademark: 85721715
