Color is not claimed as a feature of the mark.
The mark consists of a silhouette of the United States with the stylized text "GREATEST AROUND" inside of it, in a cutout look. Because of the formation of the Unites States the letter "G" (far left) is cut off. The Letter "E" (finger lake area) is partially displayed. The letters "S" and "T" are also partially displayed in the word "GREATEST". In the word "AROUND", the letter "A" (far left) is partially displayed and the letter "D" (far right) is partially displayed.