Color is not claimed as a feature of the mark.
"FRESH", "PURE", "RICE & CANE ALE", "HOME BREW", "EST. 2012", AND "GADSDEN, AL"
The mark consists of the stylized wording "FRESH SIMPLE PURE", "MICHAEL'S GENUINE", "RICE & CANE ALE", "HOME BREW", "EST. 2012" and "GASDEN, AL". Behind the wording "MICHAEL'S" is the design of stalks of rice. All the wording and design appear on an oval-like background segmented into three portions with borders.
The name(s), portrait(s), and/or signature(s) shown in the mark identifies Michael Schwartz, whose consent(s) to register is made of record.
FRESH SIMPLE PURE MICHAEL'S GENUINE HOME BREW RICE AND CANE ALE ESTABLISHED 2012 GADSDEN, ALABAMA
"GENUINE"