The color(s) Red, Gold, Black, Silver, and White. is/are claimed as a feature of the mark.
The mark consists of a gold and red knight's helmet with grey and red feathers on top of the helmet. Under the helmet is a shield outlined in red. Within the shield is a black eagle facing left, with a crown, and wings spread open surrounded by a gold circle. From the bottom of the shield extending left, right, and upward are two laurel wreaths in gold. Between the laurel wreaths, shield, and helmet are black, white, and grey paisley swirls with a teardrop like effect. Underneath the above-described logo are the words "La Familia Cigars". The words "La" and "Familia" are in the color black and the word "Cigars" is in the color red. All words are in calligraphy.
The English translation of La Familia in the mark is The Family.