The color(s) red and blue is/are claimed as a feature of the mark.
The mark consists of a group of human beings, man, woman, and children, surrounded by two ribbons that form a heart shape. The leftmost ribbon is blue. The rightmost ribbon is red. The heart-shape is shadowed by grey lines, giving the impression of three dimensions. The large, blue letters "PCI" located at the rightmost part of the design, also have grey shadows to the right of each respective letter. Directly below the "PCI" letters is the phrase "PREVENTATIVE CARE INSTITUTE," in all black capital letters.
Trademark: 85701868
