Trademark: 85700645
Word
LIVE THE LABEL
Status
Dead
Status Code
602
Status Date
Tuesday, June 3, 2014
Serial Number
85700645
Mark Type
4000
Filing Date
Friday, August 10, 2012
Published for Opposition
Tuesday, January 22, 2013
Abandoned Date
Tuesday, May 6, 2014

Trademark Owner History
Exigent Marketing, Inc. - Owner At Publication

Classifications
35 Advertising agency specializing in the design and execution of word of mouth, viral, buzz and experiential marketing programs; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Advertising and marketing services, namely, promoting the goods and services of others; Advertising, marketing and promotion services in the field of retail sales of various existent brands through the use of various promotional concepts which encourage the target audience to "Live the Label" of a given brand in order to draw correlation between the activity (outdoors, sporting, etc.) with the given brand in a positive, enticing and emotionally uplifting way in order to encourage purchase of given brand and associate the given brand with the activity depicted in the marketing collateral (HD video, etc.). Marketing may encourage brand loyalists to send in their own footage of them "Living the Label" as they engage in some interesting, exciting, difficult, challenging and/or humorous activity (sports, adventure, outdoors, etc.).; Advertising, promotion, and marketing services in the nature of promoting the lifestyle of given brands for companies with existent brand loyalty; Arranging and conducting marketing promotional events for others; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Business consultation and management regarding marketing activities and launching of new products; Creative marketing design services; Marketing plan development; Marketing services, namely, promoting or advertising the goods and services of others; Marketing, advertising, and promoting the retail goods and services of others through wireless electronic devices; On-line advertising and marketing services; Promoting the goods and services of others by means of word-of-mouth and nontraditional marketing programs; Promotional marketing services using audiovisual media; Promotional services, namely, guerrilla marketing services; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions

Trademark Events
Jun 3, 2014
Abandonment Notice Mailed - Failure To Respond
Jun 3, 2014
Abandonment - Failure To Respond Or Late Response
Nov 5, 2013
Notification Of Non-Final Action E-Mailed
Nov 5, 2013
Non-Final Action E-Mailed
Nov 5, 2013
Su - Non-Final Action - Written
Oct 15, 2013
Statement Of Use Processing Complete
Sep 11, 2013
Use Amendment Filed
Oct 11, 2013
Case Assigned To Intent To Use Paralegal
Sep 11, 2013
Teas Statement Of Use Received
Mar 20, 2013
Noa Mailed - Sou Required From Applicant
Mar 19, 2013
Noa E-Mailed - Sou Required From Applicant
Jan 22, 2013
Published For Opposition
Jan 3, 2013
Notice Of Publication
Jan 2, 2013
Notification Of Notice Of Publication E-Mailed
Dec 13, 2012
Approved For Pub - Principal Register
Dec 7, 2012
Assigned To Examiner
Aug 17, 2012
New Application Office Supplied Data Entered In Tram
Aug 14, 2012
New Application Entered In Tram

Trademark Alertz updated from USPTO on 2030-01-24