Color is not claimed as a feature of the mark.
The mark consists of the phrase "JU JU JAMS" formed of stylized, curving, elongated letters "J" forming the first letters of the words "JU JU" and with stylized lowercase letters "U" forming the last letter of the words "JU JU", the word "JAMS" being formed from the first upward stroke of the first stylized "J" and overwriting the stylized, elongated letters "J".