Color is not claimed as a feature of the mark.
"FROZEN BEER" AND "THE BEER INNOVATION FROM JAPAN"
The mark consists of an oval, within which is a second oval and the design of a stylized beer glass. On top of the beer glass is depicted a stylized head of beer. A stylized star appears to the right of the stylized head of beer. The wording "THE BEER INNOVATION FROM JAPAN. BEER WITH AN ICY-CRISP HEAD FOR GOOD TIMES." appears around the perimeter of the oval in a stylized font. The wording "KIRIN ICHIBAN" is presented within a stylized banner over the beer glass, below which is the wording "FROZEN BEER", both in a stylized font. Beneath this is a design of a stylized mythical hoofed Chinese chimerical creature known as a "Kirin", which appears as a cross between a deer and a dragon, below which are Japanese characters.
The non-Latin characters in the mark transliterate to "ICHIBAN SHIBORI" and this means "first, top, the number one, one game, or try only once" for "ICHIBAN", and "squeeze or press" for "SHIBORI" in English.
The English translation of "KIRIN" in the mark is the Japanese transliteration of a Chinese word for a "mythical animal". The English translation of "ICHIBAN" is "first, top, the number one, one game, or try only once".
Trademark: 85689977
