Color is not claimed as a feature of the mark.
The mark consists of the stylized words "Back This Shrt Up .com". A thin lined square border, centered within the border reads "Back" in iskoola pota font. Directly below reads the word "this" under the B in "Back" spaced all the way across to the word "shrt", spelled missing the I. "Shrt" lies beneath the K in the word Back.This and Shrt are both in the font Callibre and underlined all the way across both of them, through the spacing. Below that is the Word "Up" in Calligraph 421 B2 font. with, .com attached to it in callibre font but much much smaller. It should be noted that the words Back and Up are in a much bigger font so at first appearrance Back Up is what you see. The .com is in the smallest size. All the words are centered within the bordered. The Capitol U in the word Up overlaps the undlerlined spacing between the words this and shrt.
BACK THIS SHIRT UP
Trademark: 85686984
