The color(s) dark blue, white and gold is/are claimed as a feature of the mark.
"NY" AND THE MAP OF THE STATE OF NEW YORK
The mark consists of an image of the state of New York in dark blue with the words The New appearing on the left side of the image of the state, with white letters "NY" appearing inside the image of the state and the word "WORKS", in gold, appearing below the letters "NY" appearing inside the image of the state, with the words for Business appearing below the image of the state.
THE NEW NEW YORK WORKS FOR BUSINESS