The color(s) white, light grey, dark grey, and black is/are claimed as a feature of the mark.
The mark consists of the words "Wild 100's" in white with a black outline and the font is Script MT Bold. The words are superimposed on an upward slanted, black, city skyline. The word "100's" is tilted to the right and down from the word "Wild." The word "100's" is enclosed in four concentric rings. The first ring proceeding outward is black and thick. The second ring is light grey and thin. The third ring is dark grey and thin. The fourth ring is white. There is a small grey partial ring that curves from the base of the skyline to the base of the "s". Above that small line is a very small condensed skyline. The original skyline also intrudes into this area. The area enclosed by the circles is grey. At a right angle away from the skyline from the "d" is a curlicue. One of the curlicue lines, without obscuring the rings, extends a short distance inside the area bordered by the black ring. A partially visible square composed of receding black dots can be seen behind the text and the skyline. A series of light grey thick lines slanted to the right appear behind the text and the skyline. Thinner lines slanted to the right appear on the lower one-fourth of the image.