9 Computer software for the production and post-production of multimedia content in the nature of films, photos, videos, digital images, 3D images; digital video effects apparatus and computer software for the color management of multimedia content in the nature of films, photos, videos, digital images, 3D images, namely, color correction, color profiling, color grading, color characterization, color calibration, color transformation, color display and color rendering; apparatus for recording, transmission, reproduction, storage, editing, encoding and decoding of sound and images; televisions, television monitors, media players, DVD and high density optical discs players and recorders, camcorders, video cameras, cameras, webcams, video transmitters, multimedia screens, namely, projection screens and video projectors, set top boxes, satellite aided navigation systems; downloadable e-books featuring music, motion picture films, television programs, soundtracks, artistic performances, documentaries, dramas, comedies and animation; multimedia tablet computers; mobile phones and smart phones; motion picture films, pre-recorded DVDs and high density optical discs featuring music, motion picture films, television programs, soundtracks, artistic performances, documentaries, dramas, comedies and animation; data processors, computers; PC monitors; video game software and discs