The color(s) red, purple, green, and orange is/are claimed as a feature of the mark.
The mark consists of a playful application of the word and in lowercase. Red is used for the "f", Purple for "r", orange for both the "o's". The "o's" also have leaves that hang off them symbolizing oranges. The color red is used in the "v" and purple on the "i". The last letter "e" has red as the color. "happy. healthy. organic." is treated in green under "froovie".