The color(s) black, purple, pink and yellow is/are claimed as a feature of the mark.
The mark consists of a symbol in a lower case "i" connected to an upper case "D". Modifying the licensed typeface called "Ultima" creates the identity.com symbol. The colors for the identity.com brand are represented in a gradient that passes from the lower left to the upper right of the symbol. The identity brand has a unique left to right brand gradient. Purple CMYK: C=44, M=100, Y=39, K=20 Pink CMYK: C=15, M=100, Y=22, K=0 Yellow CMYK: C=1, M=17, Y=100, K=0 The word "identity.com" appears in a licensed typeface called "Ultima". The word "identity" appears in lower case in a unique black color and the ".com" appears in the same brand color gradient as the symbol.
IDENTITY