Color is not claimed as a feature of the mark.
The mark consists of the stylized text "S.L.I.M." above the stylized text "the South Lives In Me". An outline of the state of Mississippi surrounds the "M." in "S.L.I.M." and the letters "es In Me" from the phrase "the South Lives In Me". All the images and text appear within a rounded rectangle.
SLIM THE SOUTH LIVES IN ME