The color(s) brown, yellow, tan, blue, light blue, green-blue, red, white, and black is/are claimed as a feature of the mark.
The mark consists of the stylized image of a green-blue beetle wearing a red fireman's hat, with the yellow letter "B" on the front. Two black antennae are emerging from the hat, with blue dots on the end of each. The beetle has black stripes down the front, white and black eyes, black eyebrows, a blue nose, a black smile with Cris-crosses at each end. It is wearing a brown jacket, with yellow stripes at the wrists and toward the bottom of the jacket, a black belt with a yellow buckle, and brown pants tucked into red boots with yellow tips. Emerging from the bottom of the jacket are 2 blue wing tips. The beetle is standing on a brown and tan ant hill, with a black circular opening. On the bottom left of the hill appear the red words "BEETLE BUG". The background image fades from blue, to light blue, to tan.