35 Retail specialized pharmacy services focusing on specific diseases, conditions and therapies, namely, serving groups of patients with common medical conditions and medication needs; Strategic analysis and advice regarding pharmacy benefit management, pharmaceutical end user behavior, healthcare use behavior, market study and analysis of healthcare, healthcare benefits, and pharmacy benefits effecting health behavior change and choice at patient level; market analysis and reporting of effectiveness of tailored health messaging and support at the patient level; business development services, namely providing assistance to businesses in the healthcare industry in developing scientifically sound hypotheses for improving health decision making and behavior