35 Employment agencies; personnel recruitment; advertising; services of an advertising text publishing agency; services of an advertising agency; services of an advertising agency on a global computer network, the Internet or via wireless electronic communication device; dissemination of advertising matter; rental of advertising space; rental of advertising time in film credits; television advertising, radio advertising; advertising in the form of animated cartoons; promotion agency services, namely, advertising and promotion services; promotional marketing agency services; sport and public relations promotional agency services; market study services; market research services; public opinion polling services; organization of exhibitions for commercial or advertising purposes; organization of trade fairs for advertising purposes; database management services; compilation of statistics; data management services, namely, services for collection of data and statistics and other information on sports performances; business management and organization consultancy; business consulting for companies; organizing promotional events for others in the nature of competitions; business advice and commercial information; advertising for sports events in connection with soccer; retail store services featuring articles of common metals, machines and machine tools, implements and tools, optical and audiovisual and magnetic and electrical and electronic apparatus and equipment, medical apparatus and equipment, lighting and heating and cooking and refrigerating and drying and ventilating apparatus and equipment, vehicles and accessories thereof, articles made of precious metals, jewelry and horological and chronometric instruments, badges and pins, musical instruments, articles of paper and cardboard, printed stationery, tickets for sports events, articles of leather and artificial leather, luggage and bags, umbrellas, household articles, furniture, promotional and exhibition articles, textile articles, clothing, footwear and headgear, fancy goods being embroidery and ribbons and cords and derivatives, floor coverings, games and toys and sports articles, food and food products, alcoholic and non-alcoholic beverages, solvents, paraffin, wax, bitumen and petrol, gasoline, oils and lubricants, transmission fluids, brake fluids, antifreeze solutions, cooling liquids, hydraulic fluids, greases; retail services in the nature of supermarkets, including the selling of foods and beverages; retail services featuring beverages dispensed in dispensing machines; providing vending machines featuring beverages; retail store services provided at vehicle service stations and stores installed in vehicle service stations featuring convenience store items and gasoline; bringing together for the benefit of others of articles of common metal, machines and machine tools, implements and tools, optical and audiovisual and magnetic and electrical and electronic apparatus and equipment, medical apparatus and equipment, lighting and heating and cooking and refrigerating and drying and ventilating apparatus and equipment, vehicles and accessories thereof, articles made of precious metals, jewelry and horological and chronometric instruments, badges and pins, musical instruments, articles of paper and cardboard, printed stationery, tickets for sports events, articles of leather and artificial leather, luggage and bags, umbrellas, household articles, furniture, promotional and exhibition articles, textile articles, clothing, shoes, headwear, fancy goods being embroidery and ribbons and cords and derivatives, floor coverings, games and toys and sports articles, food and food products, alcoholic and non-alcoholic beverages, solvents, paraffin, wax, bitumen and petroleum, gasoline, oils and lubricants, transmission fluids, brake fluids, antifreeze solutions, cooling liquids, hydraulic fluids, greases excluding the transport thereof, allowing customers to view and purchase these articles in retail stores or on the Internet or by wireless electronic communication; advertising and promotional services; advertising through sponsoring; information services concerning advertising and promotion, commercial information agencies, all the aforesaid services offered online from a computer data bank or from a global computer network, the Internet, or via wireless electronic communication device; design of advertisements for use as Web sites in a global computer network, the Internet, or via wireless electronic communication devices; provision of space on Web sites, for advertising of goods and services; auctioneering on a global computer network, the Internet, or via wireless electronic communication devices; compilation of commercial information directories for publication on the Internet and on a wireless electronic communications network; commercial administration services for processing sales and commercial transactions made on a global computer network, Internet, or via wireless electronic communication devices; sales promotion, namely, implementing preferential programs for customers; ticket sales promotion services; services for customer loyalty and customer club services for commercial, promotional and advertising purposes; promoting the goods and services of others by issuing and distributing encoded loyalty cards for supporters, which can contain personal information on the identity of the cardholder and which allow access control at sports stadiums; compilation of information into computer databases and especially of fixed or animated images; promotion of sports events in the field of soccer; promotion of goods and services of third parties, by means of contractual agreements, particularly sponsorship and licensing agreements, providing them with increased notoriety and enhanced image derived from cultural and sporting events, particularly international events; providing sponsorship opportunities in the nature of advertisement promotions to companies in connection with soccer competitions