42 Software as a service (SAAS) services, namely, hosting software for use by others for use on a computer, smart phone, laptop computer or tablet computer for delivering gift cards, sending gift cards, receiving gift cards, purchasing gift cards, using gift cards, managing gift cards, keeping track of gift card balances, trading gift cards, and selling new and used gift cards; Software as a service (SAAS) services, namely, hosting software for use by others for use on a computer, smart phone, laptop computer or tablet computer for delivering rewards, sending rewards, receiving rewards, purchasing rewards, using rewards, managing rewards, keeping track of rewards, trading rewards, and selling rewards in customer incentive reward programs and in employee incentive reward programs; Software as a Service (SaaS) featuring software for peer-to-peer and group-to-group interaction in the areas of promoting the goods and services of others, incentive award programs, and administration of customer loyalty rewards programs for others and involving the recognition, rewards, monetization and payment that may incorporate the allocation, collection, and distribution of points, characteristics, micro messages, and money that can be associated to recognition of individuals for achievements, efforts, attitudes, skills, and objectives; Providing a web site featuring technology that enables companies and organizations to administer and manage employee incentive award programs and to promote employee productivity, performance, recognition and morale