The color(s) pantone process cyan, pantone purple 527c, pantone blue 072c, pantone pink 240c, cyan, magenta, yellow, black, white, red and green is/are claimed as a feature of the mark.
The mark consists of a pantone 072c label design with the terms BON BON above the term BUM, all in stylized font. The first BON is in red, the second BON is in yellow and the term BUM is in green. All letters in the mark are outlined in black. The terms BON BON BUM are outlined in white. Below and to the left is the term BLUEBERRY in pantone pink 240c and outlined in white. Below BLUEBERRY are the terms BUBBLE GUM POPS in white with two stylized blueberries in pantone blue 072c to the right. In the upper left of the label is a pantone blue 072c banner outlined in white with the term COLOMBINA within in white. Adjoining the banner on the right is a red diamond design containing a white crescent moon with a girl in pantone blue 072c sitting on the moon.