The color(s) Dark Red (a31c2a) and Mid Tone Gray (6d6e70) is/are claimed as a feature of the mark.
The mark consists of The words ENGRAVABLES is all capitalized and In Store Personalization is written like a sentence with the first letter being capitalized in each word. ENGRAVABLES is on top and covers the width of In Store Personalization, which is on the bottom. Two colors represent this mark with a31c2a and 6d6e70, and the font is Arial Rounded MT Bold.