The color(s) blue, gray, and white is/are claimed as a feature of the mark.
"STRATEGY", "MEASUREMENT", "ANALYSIS", "REDESIGN", "TRANSFORMATION"
The mark consists of an outer circular shape formed by five curved clockwise pointing arrows in progressively darker shades of blue, with the first arrow having a straight tail and containing the wording "STRATEGY" in white and the letter "S" in the same shade of blue as the arrow inside of a white circle, the second arrow containing the wording "MEASUREMENT" in white and the letter "M" in the same shade of blue as the arrow inside of a white circle, the third arrow contains the wording "ANALYSIS " in white and the letter "A" in the same shade of blue as the arrow in a white circle, the fourth arrow contains the wording "REDESIGN" in white and the letter "R" in the same shade of blue as the arrow in a white circle, and the fifth arrow contains the wording "TRANSFORMATION" in white and the letter "T" in the same shade of blue as the arrow inside of a white circle, the point of the fifth arrow intersects with the straight tail of the first arrow; inside the outer circular shape is a circle comprised of a grid resembling a globe shape with white lines and the squares of the grid in blue and varying shades of gray, and outlined by arcs with points on the right ends, two of the arcs and points are dark gray and two are light gray; the white area between the outer arrow shape and the inner globe design, and the space between the arrows in the circular shape is background and not a feature of the mark.
STRATEGY MEASUREMENT ANALYSIS REDESIGN TRANSFORMATION SMART; STRATEGY MEASUREMENT ANALYSIS REDESIGN TRANSFORMATION S M A R T