The color(s) Black, Red, White, Grey is/are claimed as a feature of the mark.
"TIAN FU FA LA XIANG GUO OF CHARACTERS MEANING SZECHUN AND HOT, SPICY, TASTY, POT"
The mark consists of The mark consists of a black rectangle, with four stylized Chinese characters translated in English as.
TIAN FU HOT AND SPICY POT
The non-Latin characters in the mark transliterate to The non-Latin characters in the upper left hand corner in the mark transliterate to "Tian Fu", and this means "Szechun" in English. The non-Latin characters appearing horizontally in the rectangle transliterate to, from left to right, "Fa, La, Xiang, Guo" and they mean "HOT", "SPICY", "TASTY", "POT". and this means "Szechun", "Hot", "Spicy", "Tasty", "Pot" in English.
The English translation of Tian Fu in the mark is Szechun.