The color(s) black, red, yellow, gray is/are claimed as a feature of the mark.
The mark consists of the letters "i","d","e","a","B", "o" and "x","i", "d","e" and a are black, and "B","o" and "x" are red. "i","d","e","a","o" and "x" are lower-case letters, while the "B" is an uppercase letter. The "B", "o" and "x" are shaded so as to make the letters appear three-dimensional. Before the "i", there is a glowing, yellow light bulb inside an open, red box. The red box is viewed from the top, as though one is looking down into it. All four flaps of the box top are open, and the box and light bulb are positioned at a diagonal in relation to the letters. The interior left and interior top sides of the box are shaded dark red to make the interior of the box appear three-dimensional.
IDEA BOX