41 Education services, namely, providing instruction at the university level; educational research; arranging and conducting educational conferences; entertainment services in the nature of conducting collegiate sporting events; providing facilities for recreational activities, namely, athletic training, baseball, basketball, bowling, cross country, football, golf, recreational sports, soccer, softball, strength and conditioning, swimming and diving, tennis, track and field, and volleyball; arranging and conducting artistic performances and cultural events; providing online information concerning university admissions, alumni activities and general university information; book and journal publishing in the field of higher education