The color(s) brown, tan, green and white is/are claimed as a feature of the mark.
"COFFEE"
The mark consists of the words "RIGHT CHOICE" in tan, the words "COFFEE RIGHT CHOICE. RIGHT PRICE." in brown, a design of a coffee cup in white, outlined in brown, shaded in tan, the coffee in the cup and the coffee splashes in brown, shaded in tan, with a green check mark above the coffee cup.