Color is not claimed as a feature of the mark.
"CLOTHING BRAND"
The mark consists of the three concentric circles. The most outer circle contains a square rectangular stair shape like pattern throughout the circle. The second circle is shaded and contains four diamond shapes at the top, bottom, left and right of the circle. The circle also contains the words FAILURE ISN'T N OPTION in a stylized font. The inner most circle contains the letter F and word est. and year 2012. The outside of the circle has twenty shaded triangle shapes. Below the bottom triangles are letters F.I.N.O. and words Clothing Brand in a stylized font.