The color(s) dark blue light blue green black white is/are claimed as a feature of the mark.
The mark consists of the phrase "plan for health" all in lower case letters, black in color, the words "plan" and "health" being the same font, the word "for" in another font. The phrase "smarter dentistry for all" directly below "plan for health", all in lower case letters, black in color, all the same font and a different font used than for the "plan for health" phrase. Adjacent to and appearing to be behind the "p" and "l" in the phrase "plan for health" is a stylized circle comprised of three crescent shaped arcs, each of a differing color; one arc dark blue, another light blue and the third in green. All of the above are placed upon a white background, the phrases and stylized mark are all together centered vertically and horizontally on the white background.