35 Arranging and conducting incentive reward programs to promote the sale of cruises, tours, car rentals, hotels, travel packages and other ancillary travel products; administration of a discount program enabling participants to obtain discounts on goods and services through use of a membership discount card; promoting and marketing the goods and services of others in the field of travel via print and electronic media; business monitoring and consulting services, namely, providing strategy, insight, marketing, sales, and operations assistance to the travel industry; business and marketing research services, namely, gathering, processing, analyzing, and disseminating data, statistics and research in the airline, travel and hospitality industries; distributing research and analysis in the airline, travel and hospitality industries; analysis, review and dissemination of consumer data; business consulting services in the airline, travel and hospitality industries; providing a website providing information relating to business and marketing data and analysis in the travel and hospitality industries; providing an online web-based system for analysis of data, statistics and research in the airline, travel and hospitality industries; electronic commerce services, namely, providing information on travel-related goods and services via telecommunications networks for advertising and sales purposes for use by authorized persons/entities in the travel industry; providing business management services to companies in the travel industry, namely, inventory control of travel tickets, reporting on travel ticket transactions settled for others, settlement of commercial transactions in the field of travel tickets and electronic processing of travel ticket orders for others; distributorship services in the field of blank paper travel tickets, provided as a component of business management services to companies in the travel industry; settlement of commercial transactions for third parties; business data compiling and business analyzing in the field of travel; data processing services in the field of travel; providing an online computer website that provides commercial financial transaction data, account management, financial reporting, accounting features and related reference information; providing an online database featuring trade information in the field of data regarding travel-related transactions for use by authorized persons/entities in the travel industry; and electronic commerce services, namely, providing information on travel-related goods and services via telecommunications networks for advertising and sales purposes for use by authorized persons/entities in the travel industry; online invoicing services for travel service providers; providing an on-line computer web site that provides commercial financial transaction data, account management, financial reporting, accounting features and related reference information for travel service providers; preparing business reports relating to invoices for travel service providers; invoicing on behalf of travel service providers; and administration, billing and reconciliation of travel accounts on behalf of others