Color is not claimed as a feature of the mark.
The mark consists of transliterated word "Chibi", hyphen mark and the word "arTS", in stylized font with small circles above the two lowercase letter "i" and the capitalized letter "T" and a straight line under the first three letters of "Chibi", followed by Japanese characters transliterating to "chibi arts" and another straight line under the last three letters of "arTs".
The non-Latin characters in the mark transliterate to "chibi arts" and this means "tiny arts" in English.
The English translation of chibi in the mark is tiny.