35 retail services, namely, online retail store services, retail store services and online ordering services in relation to wireless telephone tariffs and top-ups; retail services, namely, online retail store services, retail store services and online ordering services in relation to magnetically coded cards for use in connection with telecommunication services, pre-paid telephone calling cards, magnetically encoded, pre-paid and pay-as-you-go wireless telephone cards, magnetically encoded, software for the operational management of portable magnetic and electronic cards for use in connection with telecommunication services, computer software for telecommunications service and mobile phone operators and their customers to add value to their wireless accounts, online computer databases of information relating to wireless telephone tariffs and top-ups and related consumer preferences and choices, computer software for provision of business information relating to wireless telephone tariffs and top-ups and related consumer preferences and choices by means of a computer database, computer software for systemization and compilation of information relating to wireless telephone tariffs and top-ups and related consumer preferences and choices into computer databases; retail services, namely, online retail store services, retail store services and online ordering services in relation to cards not magnetically encoded for use in connection with telecommunication services, telephone calling cards, not magnetically encoded, pre-paid telephone calling cards, not magnetically encoded, cards, voucher cards and cards of value, non-magnetically encoded for use in purchasing telecommunication services; provision of business information relating to wireless telephone tariffs and top-ups and related consumer preferences and choices by means of a computer database; systemization and compilation of information relating to wireless telephone tariffs and top-ups and related consumer preferences and choices into computer databases; organization and management of business incentive and loyalty programs relating to wireless telephone tariffs and top-ups; On-line prepaid telecommunications card services, namely, providing an online website featuring technology that enables users and/or retailers to activate a telecommunications service plan; providing an online computer database of information relating to wireless telephone tariffs and top-ups and related consumer preferences and choices