16 paper goods and printed matter, namely, instructional teaching and training manuals, [ reference books, workbooks, ] textbooks, catalogs, [ manuscripts, classroom and independent study guides, pamphlets, leaflets, directories, calendars, brochures, charts, fact sheets, practice sheets and folios ] relating to post-secondary and college level accredited and certified courses of instruction regarding the management of and administration of education, education programs and educational institutions; [ notebooks, appointment books, appointment cards, note cards, playing cards, occasion cards, post cards, calendars, folders, stationery, note pads, telephone and address directories, pocket and desk diaries, theme books, scrap books, book covers, pen and pencil holders, pens, pencils, binders, loose-leaf binders, ] newsletters, periodicals, brochures, journals on the subject of the management of and administration of education, education programs and educational institutions [ ; event programs, bumper stickers, decals, decorative stickers, stickers ]