The color(s) gold, purple, black and white is/are claimed as a feature of the mark.
The mark consists of the stylized terms "IF THE HELMET FITS WEAR IT" in white lettering. The terms "IF THE HELMET FITS" are in white font and outlined in black. The terms "WEAR IT" are in white font and outlined in gold and black. Beneath the terms are two stylized children. The first child is riding a black and white bike, while wearing black shorts, gold shirt and purple helmet. The second child is riding a black and white bike, while wearing gold shorts, purple shirt and gold helmet. There is a stylized design behind the bikes that mimics a trail in gold. All terms are on a purple background, outline in black and gold.
Trademark: 85566490
