The color(s) GREEN, RED, YELLOW, WHITE, and BLACK is/are claimed as a feature of the mark.
The mark consists of the following: The stylized wording "EL GENERAL" in the color red with green shadow effect, all on a yellow banner outlined in black, located above a smaller yellow banner outlined in black with the wording "ZARAVI" in the color black; with both banners positioned below two concentric ovals in black with green shading in the space between, and with the ovals positioned between a green chili design to the left and a red chili to the right, with both chili peppers outlined in black; with the drawing of a yellow and white colored sunburst behind a green mountain in the background, and a green silhouette of a man riding a horse roping a yellow vegetable in a green and white striped foreground, all appearing within the smaller of the concentric ovals. The mark appears on a transparent background, and no other color is claimed as a feature of the mark.
The English translation of "EL GENERAL" in the mark is "THE GENERAL". The wording "ZARAVI" has no meaning in a foreign language.