35 Retail store services featuring tools, hardware, batteries, vehicle and automotive parts and accessories, consumer electronics, lawn, motorcycle, marine and farm equipment parts and accessories; online retail store services featuring tools, hardware, batteries, vehicle and automotive parts and accessories, consumer electronics, lawn, motorcycle, marine and farm equipment parts and accessories; retail store services for commercial customers featuring tools, hardware, batteries, vehicle and automotive parts and accessories; online retail store services for commercial customers featuring tools, hardware, batteries, vehicle and automotive parts and accessories; providing customer loyalty, appreciation, incentive awards, rewards, discount and member programs; providing incentive award programs for customers through issuance and processing of loyalty points, discount coupons, gift cards and cash awards for purchase of goods and services; advertising and marketing services, namely, promoting the goods and services of others; promoting the goods and services of others through product giveaways and promotions, sweepstakes and contests